LG - FOOD FIGHT
To get their social media audience excited about their newest innovation in refrigeration, The Door-in-Door, LG needed a way to break through the noise on already noisy social platforms. With Facebook as their biggest platform, what better way to get attention than to start a fight there. Specifically, a “Food Fight.” The choose -your-own-adventure-style interactive experience pitted four foods against each other for the coveted last spot in the Door-In-Door.
We created interviews of the foods, bios, and shot multiple outcomes for each fight, allowing users to self-direct the entire experience.
TEASER
A targeted teaser served as a portal into the experience.
MEET THE FOODS
To love someone is to know them. Behind-the-scenes interviews helped users get to know the foods before they
THE FIGHTS
The multiple outcomes for each competition increased user interaction by 20x , shattering FB’s own engagement numbers.
