LIFE OF FRANKIE (the condensed version)
I was born. I went to school. I fell in love. And along the way, I made stuff. Memories. Friendships. Stories. Even a child or two.
What does this all have to do with advertising? Well, because at the root of it all, my passion lies in making things that make people’s day. Make them feel something. Make them take action. And breathing life into an idea and making it real is one of the greatest feelings of all—whether it’s secretly creating pages of “The Adventures of Turtle Man & Captain Comet” in Mrs. Buker's 2nd grade class instead of learning how to correctly spell the color peech, or imagining multi-national campaigns for some of the world’s biggest brands.
For the past 18 years, I’ve gotten the chance to live out that dream of making and creating amazing things: thumb-stopping social campaigns, tentpole engagements that elevate brands, all-star teams of creative misfits. In all cases, I’m grateful to be part of an industry that allows us to make the stories for some of the world’s most iconic brands—Reebok, Ruffles, LG, Lay's, Crayola, Central Park, Chase, Comedy Central, Century 21, Gillette, Olay, PNC Bank, ESPN, Tombstone Pizza, FluMist, MTV, and VH-1.
After all this time, I still get as excited writing headlines and scripts, as I do figuring out how to make a TikTok video that won’t embarrass my infant son when he turns 5. At which time he’ll look at me with wide, adoring eyes, and say: “Dad…what’s TikTok?!”
On my free time, I somehow keep rooting for the Phillies, Hoyas, and Canes despite unrelenting heartbreak. I read anything Michael Lewis jots down. And take long, aimless strolls with my wife, son, and soulful mutt, Chase. Named after Utley, not the Bank.