LG - GUIDE TO TONE-ING
Cave drawings, love notes, ransom letters; humans have always had a thing for reaching out to other humans. Luckily for humanity, LG made a more elegant way to gab: the LG Tone.
But fearing something so innovative and desirable might also lead to “use-abuse”, we created a campaign to help educate people on the proper etiquette to using one.
DO’s & DONT’s
“A Practical Guide to Tone-ing” taught our social followers the DO’s and DONT’s of using the LG Tone.
We then invited our fans to share their own DOs and DON’Ts. And converted the best ones into official entries for The Guide.
