ZEPOSIA - TAKE A LOOK

Mutiple Sclerosis is a disease that disrupts the central nervous system. Essentially, it causes the immune system to attack the brain and spinal cord, potentially leading to paralysis. While there is no cure, many treatments exist that slow the disease. Enter Zeposia. For its national product launch, we highlighted the two things that really sets it apart: First, and most importantly, it works. Really well. And as a once-daily pill, it’s much easier to take (and keep taking) vs other MS treatments like injections.

DIGITAL

For Zeposia’s launch, we helped MS patients feel like a new day had arrived thanks to Zeposia.

SOCIAL MEDIA

Targeted videos helped us establish a more personal relationship with MS patients across social platforms while raising awareness about Zeposia.

MINDSHIFT

MindShift, our unbranded initiative, allowed us to speak more openly and directly with our social audiences about MS. Using social listening, we tailor-made content around the most searched topics to help improve their quality of life.

FB Post 1: What Is Neurological Reserve?

FB Post 2: How Do Lesions Affect MS?

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FB Post: Can Smoking Make MS Worse?