LG - FABSHARING
Food porn. Feet at the beach. Duck faces. And cats. So many cats. These days, thanks to social media, no experience is too small to share. The problem is that…NO experience is too small to share. The result is the awkward, unwanted step uncle of sharing: Oversharing. Enter the LG Optimus G Pro. Before Apple took over the world, LG had its own iPhone, with tons of fabulous features that helped users turn their oversharing into Fabsharing.
HOW-TO-FABSHARE
First we created "How-To" videos to walk users through the Fabsharing philosophy.
MS. FABSHARES
A series of quick tips from our etiquette expert aimed to inspire users to elevate their online sharing behavior.
SOMEECARDS PARTNERSHIP
Our partnership with the popular content maker served as an intervention tool that thoughtful friends could use on their oversharing brethren.
