LAY'S - FLAVOR SWAP

To introduce Lay’s 4 new, bold chip flavors, we tapped into our fans’ love of reality competitive shows—specifically the fun part where people are tossed from the island, kitchen, or conference room—and created “Flavor Swap”, a contest where we invited our fans to help us decide which chips to keep and which to cut for a chance at $250,000.

SOCIAL MEDIA

We tapped Instagram artists to create short videos inspired by the chip flavors that our followers used to cast a vote for their favorite.